What I Build
Foundation
Getting your pricing, margins, and brand assets ready before you knock on a single retailer door.
Structure
Building the systems, terms, and retailer roadmap so your wholesale channel runs properly from day one.
Growth
Opening the right accounts, expanding into new territories, and building relationships that reorder.
I am not a commission rep.
Every engagement is retainer-based because the work is in the build, not the transaction.
My Work
My work spans established global businesses and emerging independent brands. I've led existing wholesale channels, built new ones from the ground up, and worked directly with founders on the strategy and infrastructure needed to grow.
Whitney Linen
Built and now lead the brand's wholesale strategy across Canada and the US, growing Spring wholesale revenue more than 5x year over year while continuing to expand the retailer network and commercial infrastructure.
Midnight Palms
Building the brand's wholesale channel, from retailer strategy and outreach through to securing new boutique accounts across key markets.
Health Hut
Built the brand's wholesale foundation, developing sales materials, positioning and retailer strategy before leading outreach and expanding distribution into new specialty accounts.
Midnight Cosmetics
Led the brand's entry into the North American wholesale market, building the strategy, retailer relationships and outreach from the ground up and securing its first regional retail placement.
Little Grapefruit
Built the wholesale business from the ground up for a handmade Canadian children's brand, developing the strategy, pricing and retailer outreach and securing placement with West Coast Kids and other key specialty retailers.
Soko Jewelry
Led Canadian wholesale representation for the global jewelry brand, developing market strategy, retailer relationships and regional sales efforts over a three year engagement.
Tuck Bedding
Advised the founders on entering wholesale, developing the foundation for pricing, sales materials and retailer outreach through a series of intensive strategy sessions.
Etsy
Consulted directly with Canadian Etsy sellers on SEO, traffic and conversion strategy through one on one shop audits and growth coaching, with the program later expanding to the UK.