What I Build
Foundation
Getting your pricing, margins, and brand assets ready before you knock on a single retailer door.
Structure
Building the systems, terms, and retailer roadmap so your wholesale channel runs properly from day one.
Growth
Opening the right accounts, expanding into new territories, and building relationships that reorder.
I am not a commission rep.
Every engagement is retainer-based because the work is in the build, not the transaction.
My Work
Every brand below came to me at a different stage. What they had in common: product they believed in and no real wholesale infrastructure. That's what I build.
Whitney Linen
Actively building the wholesale channel across Canada and the US. Restructured the brand's wholesale foundation, developed market materials, and continues to open and grow retail accounts with US market expansion currently underway.
Midnight Palms
Building retail visibility and boutique placement across key markets.
Health Hut
Brought a Canadian beauty and wellness line into boutiques and specialty retailers across Canada and the US, including Happier Grocery in New York and Hills of Kerrisdale in BC.
Midnight Cosmetics
Cold pitched a European beauty brand, flew to Spain to close the relationship, and launched their North American wholesale presence from scratch.
Little Grapefruit
Took a handmade Canadian baby shoe brand from zero wholesale presence to boutique placement across key Canadian markets, including West Coast Kids, with a retailer pipeline that continued generating orders beyond the engagement.
Soko Jewelry
Introduced an ethical Kenyan jewelry brand to the Canadian market, securing placement at Blue Ruby and key boutiques across the country.
Tuck Bedding
Delivered a wholesale strategy intensive for two founders entering wholesale for the first time, covering pricing, line sheets, and a complete retailer roadmap.
Etsy
Consulted on seller growth across Canada and the UK, coaching independent founders through platform strategy and discoverability during a period of explosive growth.