Approach
Strategic. Grounded. Relationship-driven.
Our work is shaped by hands-on experience across wholesale,
brand building, and retail.
We focus on sustainable, profitable growth built through clear strategy, disciplined execution, and long-term retailer relationships, not short-term wins.
We build on partnership, not delegation.
We work best with founders who are ready to actively engage in their wholesale strategy, make informed decisions, and invest in building something that lasts.
This is not a plug-and-play service. It’s collaborative, structured work.
What the work actually looks like.
Wholesale is our core focus.
We support brands through market positioning, pricing and margin strategy, product architecture, sales tools, and operational readiness so wholesale growth is built properly from the inside out.
What we know to be true
Wholesale succeeds when brand, product, and strategy are aligned.
It breaks down when sales are chased without structure, pricing discipline, or operational readiness.
Meet Ronit Zalik
Principal, RDZ & Co.
Ronit is a brand and wholesale consultant with more than a decade of experience helping fashion and lifestyle brands grow strategically and sustainably.
Before RDZ & Co., she worked with established global brands including Rebecca Minkoff, Giorgio Armani, Woolrich John Rich & Brothers, Zadig & Voltaire, and Jenny Bird, alongside emerging brands such as Whitney Linen.
Her approach is hands-on and relationship-driven, focused on building strong brands and long-term wholesale growth through clarity, alignment, and commercial discipline.